About Neon Sportswear

Built for the push, not the parade.

Neon exists for people who train because they want to, not because they have to. We make performance sportswear with the fit, feel and finish to earn a place in your everyday rotation — not just your gym bag.

Where it started

Neon began with a simple frustration: most performance wear looks like performance wear. Loud logos, throwaway fabrics, fast-fashion colour drops designed to date within a season. We wanted something closer to the brands we actually admired — HOKA's obsession with feel, Patagonia's refusal to cut corners — applied to a sportswear wardrobe built to last.

The mark

Our identity is built from a single idea: the slash. A 20° lean, a sharp zero-radius edge, a sense of forward motion held still. It shows up as our asymmetric N — the mark you'll see on apparel — and as a double-slash device on footwear and hardware. Two expressions of the same discipline.

How we build

Graphite is our everyday ink — quiet, versatile, built for the pieces you'll wear on repeat. Volt yellow marks the moments that matter. And three signal colours — Pink, Sky and Ember — appear in limited runs when we want to say something louder.